In our second installment of What’s New for Berkshire Hathaway shareholders weekend, it’s more huge news for Borsheims! (The first installment featured our new outlet store, the Borsheims Boutique.)
Today’s news? We have a new President & CEO, Karen Goracke!
Although Karen is new in her role as President & CEO, she is not new to Borsheims. She started at Borsheims in 1988, as a salesperson in the gift department. Since then, she’s held about every role, including a stint as a stay-at-home mom.
After six years at home, Karen ran into then Borsheims President & CEO Susan Jacques at a soccer game. Susan asked her to consider coming back to work and she did, as Ladies Jewelry Buyer. She was eventually promoted to Director of Merchandise before being named President & CEO by Warren Buffett last fall.
Her prior experience as Director of Merchandise means that Karen was basically responsible for selecting each and every item that is for sale at Borsheims. She knows our inventory inside and out. Last Berkshire Hathaway shareholders weekend, you would have seen Karen filling our cases with jewelry, watches and gifts (which she loves to do!). This year, she will be working with Mr. Buffett as he negotiates his “Crazy Warren” price with shareholders.It’s a change that Karen is ready for:
“Borsheims has such a wonderful history and tradition. I see my role now as just steering this ship that is already headed in the right direction. We have such a wonderful team here, customers shouldn’t notice any changes to how we have always done things; a vast selection of jewelry, watches and gifts, incredible customer service, all at the lowest price we can offer.” – Karen Goracke, Borsheims President & CEOSo when you see Karen Goracke (pronounced gohr-ACK-ee) this Berkshire Hathaway shareholders weekend, say ‘hi’! And if you see her trying to fill the cases with jewelry, gently remind her that she has a new role now. We are thrilled to have her steering our ship!