Hello Weekenders,

Every year at Borsheims we welcome many of our jewelry designers and vendors to visit the store during the Berkshire Weekend. That way, as a shareholder, you have the chance to meet and chat with some of the best jewelry designers in the world. Each of these special vendors brings along thousands of exquisite pieces that will be on display exclusively during the Berkshire Shareholder’s Weekend.

I take a lot of photos of these stunning, special pieces and I will be sharing them this year in a series of posts highlighting different jewelry vendors that have come to the 2010 shareholder’s meeting. In this post, I wanted to share some photos of the Roberto Coin collection that has come to Borsheims for this year’s Berkshire Meeting. Roberto Coin always one of the most popular brands during the Berkshire Weekend and they have pulled out all the stops this year. They brought more than 4,500 special pieces into town just for the shareholder’s weekend. They have brought many couture pieces and many one-of-a-kind pieces.

I was lucky to talk with a few of the Roberto Coin vendors during their setup on Thursday and they shared a very interesting fact with me. Since 1998 all Roberto Coin collections have carried a special mark, the ruby. All these collections include rubies in their pieces. Rubies have held a special place in the lore of many ancient cultures. For example, the Egyptians believed that wearing a ruby near the skin promoted a long, healthy and happy life. In carrying on with tradition, Roberto Coin includes a ruby in each piece as a secret gift to every woman who chooses from his collections.

To see a lot more Roberto Coin jewels, drop by Borsheims this weekend or visit our Roberto Coin photo set on Flickr.

Best Wishes,

Bill, the blogger