Posts Tagged ‘Karen Goracke’

Borsheims Cocktail Party Goes Worldwide!

Saturday, May 6th, 2017

We love that the appeal of Berkshire Hathaway is universal. We talked with shareholders last night from all over the world as they arrived in Omaha to take part in Berkshire Hathaway shareholders weekend.

In addition to the shareholders who travel from near and far, we also have members of the media who send stories back to their homes for everyone interested in seeing what Berkshire Hathaway shareholders weekend is all about. And we’ve definitely seen an increase in media from other countries over the past several years – particularly in media from China and India.

One of those crews last night had a great opportunity to chat with Borsheims CEO Karen Goracke from the middle of the shareholder cocktail party. Watch the interview below to see what Karen tells Berkshire Hathaway shareholders and fans in India via Economic Times Now’s Tanvir Gill.

Our local crews love to cover the festivities, too! You can watch the coverage from the local ABC affiliate by clicking here, the CBS affiliate by clicking here, and the NBC affiliate by clicking here.


Warren Buffett Sells 6 Buffett-Signed Diamonds, Other Jewelry at Borsheims

Sunday, May 4th, 2014

Warren Buffett Sells 6 Buffett-signed Diamonds, Engagement Rings, Watches

“Crazy Warren” Sells to Dozens at Borsheims

Omaha, NE – For about two hours, Warren Buffett sold jewelry to dozens of customers at his Berkshire Hathaway-owned jewelry store Borsheims in Omaha. Mr. Buffett worked the sales counter and gave customers “Crazy Warren” prices as part of the annual Berkshire Hathaway shareholders weekend. Shareholders purchased a variety of jewelry items from Mr. Buffett, but six of the diamonds he sold were extra special – they had his name engraved onto the diamond’s girdle.

Mr. Buffett sold the last six of the 26 available Warren Buffett-signed loose diamonds. The loose diamonds varied in size from ¾ carat up to 5 carats, and were laser-inscribed with Warren Buffett’s signature, the Borsheims logo, a maple leaf, and a unique identifying number. With only 26 loose diamonds with Mr. Buffett’s signature and 25 diamond pendants bearing his signature (those were purchased in less than two hours at the CenturyLink Center during Saturday’s annual meeting,) it was no surprise that all 51 Buffett-signed diamonds sold out this weekend.

What was a surprise was Mr. Buffett’s first customer of the day. Eric LeFante told his girlfriend he was buying a necklace from Mr. Buffett, but instead bought an engagement ring, dropped to his knee, and proposed to his girlfriend. Mr. Buffett handed the two glasses of champagne before toasting them with Borsheims President & CEO Karen Goracke.

The excitement just kept building after that. For about two hours, Mr. Buffett sold more engagement rings, diamond bracelets, earrings, watches and other fine jewelry. He helped customers buy jewelry to celebrate anniversaries, engagements, and other milestones. At Borsheims, we are privileged to share in the special moments in our customers’ lives and feel extra privileged to allow our customers to celebrate those moments with Mr. Buffett.

Warren Buffett sells jewelry to Berkshire Hathaway shareholders at Borsheims during the 2014 Annual Shareholders weekend.

Warren Buffett sells jewelry to Berkshire Hathaway shareholders at Borsheims during the 2014 Annual Shareholders weekend.

Borsheims Fine Jewelry and Gifts is one of the nation’s largest independent jewelry stores and a proud member of the Berkshire Hathaway family.  With an international clientele spanning 50 states and six continents, Borsheims continues to operate with the vision that has guided the company for more than a century: “We are privileged to share in the special moments in our customers’ lives.  We will treat this opportunity with the respect and importance it deserves.”

For more information about Borsheims, contact Adrienne Fay at (402)391-0400 or or Trisha Meuret at (402)658-0017 or

OWH: Borsheims CEO Sees Berkshire Weekend From New Vantage Point

Saturday, May 3rd, 2014

Did I tell you we have a new CEO at Borsheims?

Karen Goracke Photo

New to the role of CEO, but certainly not new to Borsheims. Karen Goracke (gohr-ACK-ee) has been with Borsheims in nearly every role in the store since starting here in the late 80s. She has worked in the shipping, gift wrap and customer service departments. She bought watches, jewelry, and eventually was in charge of buying for the entire store before Warren Buffett chose her to lead Borsheims late last year.

She officially took over on January 1, 2014. So this is her first Berkshire “steering the ship” that is Borsheims.

The Omaha World Herald included a lovely profile of Karen in today’s Berkshire Hathaway special section. Read it to get a better idea of why we love Karen and why we love Borsheims so much.

And if you see Karen this weekend, make sure to say hello and welcome her to her new role! She has big shoes to fill but we know she’s the right woman for the job!

What’s New for #BRK2014? A New CEO at Borsheims!

Tuesday, April 22nd, 2014

In our second installment of What’s New for Berkshire Hathaway shareholders weekend, it’s more huge news for Borsheims! (The first installment featured our new outlet store, the Borsheims Boutique.)

Today’s news? We have a new President & CEO, Karen Goracke!

Karen Goracke PhotoAlthough Karen is new in her role as President & CEO, she is not new to Borsheims. She started at Borsheims in 1988, as a salesperson in the gift department. Since then, she’s held about every role, including a stint as a stay-at-home mom.

After six years at home, Karen ran into then Borsheims President & CEO Susan Jacques at a soccer game. Susan asked her to consider coming back to work and she did, as Ladies Jewelry Buyer. She was eventually promoted to Director of Merchandise before being named President & CEO by Warren Buffett last fall.

Her prior experience as Director of Merchandise means that Karen was basically responsible for selecting each and every item that is for sale at Borsheims. She knows our inventory inside and out. Last Berkshire Hathaway shareholders weekend, you would have seen Karen filling our cases with jewelry, watches and gifts (which she loves to do!). This year, she will be working with Mr. Buffett as he negotiates his “Crazy Warren” price with shareholders.

It’s a change that Karen is ready for:
“Borsheims has such a wonderful history and tradition. I see my role now as just steering this ship that is already headed in the right direction. We have such a wonderful team here, customers shouldn’t notice any changes to how we have always done things; a vast selection of jewelry, watches and gifts, incredible customer service, all at the lowest price we can offer.” – Karen Goracke, Borsheims President & CEO
So when you see Karen Goracke (pronounced gohr-ACK-ee) this Berkshire Hathaway shareholders weekend, say ‘hi’! And if you see her trying to fill the cases with jewelry, gently remind her that she has a new role now. We are thrilled to have her steering our ship!