Types of Information That May Be Collected
We may collect the following types of information:
Information You Provide Us. Once you contact our Site for any reason, you are no longer anonymous to us. If you contact us, we may keep a record of your identity and your correspondence. Personal information such as your user ID and password, name, postal address, telephone number, e-mail address, birth date, gender, zip code, or other information you provide to us may be collected.
Site Usage Information. We may receive and store certain types of information whenever you visit our Site. For example, we may collect click-stream data and your IP address.
E-mail Communications. We keep track of what e-mails we send you. Additionally, when you open e-mails from our Site, we may receive a confirmation noting you opened an e-mail from us, if your computer supports such capabilities. We may keep a record of what e-mails you have opted to and not to receive.
Information From Other Sources. We may receive information about you from other sources and add it to our collection of your personal information.
How Information may be Collected
We may collect information from you in several different areas on our Site, including, but not limited to, those described below:
Registration. You may be asked first to complete a registration form and provide personal information; you may also be asked to choose a user ID and password in order to take advantage of certain features our Site may choose to offer, including, but not limited to, forums, or other subscription based services.
Newsletters and Site E-mails. We may offer free newsletters to share information with you about our Site, about us, our vendors, sponsors, and our business partners. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on our Site. You may cancel your free e-mail subscription by following the instructions provided at our Site or, in some instances, in the designated area of certain newsletters or e-mails.
Surveys or Voting. From time-to time we may request personal information from you via surveys or voting polls. Participation is voluntary. From time to time, we conduct surveys on our Site for research purposes. When you participate in a survey, the information you provide about yourself and the responses to the questions will be collected by us.
IP Addresses and Click-Stream Data. We may collect IP addresses and click-stream data for purposes of system administration and to report aggregate information to our sponsors and business partners. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from our Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from our Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view, and other such data. When analyzed, this data helps us analyze how visitors arrive at our Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
Transaction Information. If you order any information from our Site, buy any of the products or subscribe for any of the services offered on our Site, we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact, billing, and shipping information. We will use this information to complete the transaction that you have requested.
With Whom Information is Shared
In the normal course of business, we will not share your personal information with anyone. The only other times we may divulge your personal information to a third party are:
If we believe in good faith that the law requires such disclosure.
If we contract with an outside research firm. In that case, we may provide information about you in order for the research firm to contact you regarding participating in surveys, focus groups, or other research activities that will help us improve our products and services. The research firm will be bound by its contract with us to use your information strictly for our research purposes, to keep your information confidential and to adequately secure or destroy its records of your information when the research is complete so that information cannot be obtained by others.
How We Use The Information Collected
Personal information collected from you at our Site, as well as information about traffic patterns and user behavior on our Site, is used primarily for these purposes:
To conduct internal research. We constantly are assessing who is using our Site and how they are using it. This assists us in making decisions about how to improve our Site and to better serve our visitors. Research data are aggregated and do not include data about specific individuals. Additionally, we may, at some time, use your personal information to contact you and ask if you would be willing to participate in a focus group, survey, or some other type of research effort.
To customize or personalize your experience at our Site. As we improve our Site, we will offer visitors more opportunities to customize content and other aspects of our Site. Information provided by you will be used to assist in the customization process.
To provide information that may be of interest to you. If you supply us with your e-mail address, for example, by communicating with us via e-mail, or your postal address, we may send you periodic mailings with information on new products or services, coming events, surveys, other research materials or other information we think might be of interest to you. If you give us your telephone number, we may call you regarding orders you have placed online or to tell you about new products or services, coming events, for research purposes, or to offer other information that may interest you.
This Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy, and privacy of the personal information that we may collect. We have put into place reasonable precautions to protect such information from loss, misuse, and alteration. We use industry-standard encryption technologies when transferring and receiving consumer data.
A Special Note for Parents Concerning Privacy
Our Site is a general audience Web site. We do not currently collect any personal information from children under the age of thirteen on our Site. In the future, if we collect information from children, we will do so in compliance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).
Making corrections to your personal information
Upon your request, we will endeavor to correct, update, or remove any personal information you have provided to us. Submit your request by contacting us via e-mail, postal mail, or telephone.