Borsheims By the Numbers

April 30th, 2016

I’ve mentioned that the theme for this year’s Berkshire Hathaway weekend is “Berkshire Hathaway by the numbers.”

Each subsidiary was asked to submit some numbers about their company to Berkshire Hathaway headquarters. It was fun thinking about Borsheims and Berkshire Hathaway weekend in this way.

Here are a few of the fun facts from Borsheims:

Berkshire Weekend Fun Facts
  • During the 2015 Berkshire Hathaway weekend we were visited by over 27,000 guests
  • To thank them for their patronage, we fed them.  We went through:
    • 25,000 meatballs
    • 2,000 pounds of chicken
    • 9,000 squares of quiche
    • 600 pounds of polish sausage
    • 15,000 cocktail buns
    • 2,000 pounds of roast beef to serve on those cocktail buns
    • 1,000 pounds of fresh fruit
    • 800 pounds of veggies
    • 300 pounds of ranch dip
    • 1,000 pounds of cheese
  • It is all worth it however, because Borsheims processes a credit card every 11 seconds during the weekend. And in 2015, we sold 132 loose diamonds instore and online.
  • We processed over 2,500 transactions at the Borsheims pop up booth at the CenturyLink Center in 2015.
  • We used over 11,000 yard of ribbon that weekend alone (that’s more than six miles).
  • Borsheims is very busy the rest of the year as well. In 2014 we processed 98,000 sales tickets and assisted 42,000 clients with purchases.  That works out to an average 2.33 sales per client.
  • Throughout the year, we sold 160,000 units of merchandise and engraved something on 1000 of them.  That means that 3.5 items per day are personalized with a meaningful heartfelt message.
  • We accepted 14,000 in-house jewelry repairs in 2014, special ordered 6000 items to meet the specific desires of our clients, and changed the battery in 7,000 watches.
  • That is a lot of business. We are very thankful for it!

Peek Into Borsheims Gift Gallery

April 30th, 2016

Not only does Borsheims bring in incredible jewelry and watches for Berkshire Hathaway shareholders weekend, but we also make sure our gift gallery is stocked with great items.

We have several new vendors you might notice when visiting the gift gallery this weekend. Here are a few highlights:


The wood items are from GG Collection – and are called “contemporary European decor” for the kitchen.


I love this zebra laundry basket – especially for a child’s room. And if you’re from out-of-town, we know how to ship!


We’ve carried Kosta Boda for years, but I’ve never seen lipstick decor quite this large.


Simon Pearce is another favorite vendor. These vases and bowls are incredible pieces of art.

IMG_0731 These quartz votive holders are from Kathryn McCoy. We have them in a wide variety of sizes.

Simon Pearce has a really updated look this year, bringing in the crystalline look.

Don’t forget those amazing Swarovski crystal encrusted animals we talked about the other day, either!

Come in to get a full view of what all we have in store. It’s a packed gift gallery for Berkshire weekend!

Behind the Scenes: Opening Borsheims for Shareholders

April 30th, 2016

It takes a lot of work to open Borsheims for shareholders each day during Berkshire Hathaway weekend.


Our vendors bring in cases of extra jewelry and watches – and we have to fill our cases each morning.



Our florist always brings in beautiful floral arrangements for the weekend. Each morning they makes sure the flowers are looking great!


Our facilities team works so hard making sure the store sparkles – even with thousands of people coming through every day.


And our sales people – besides getting the jewelry ready – help to make sure the cases are nice and smudge-free.

When the clock strikes 10am, the amazing security team opens the gates and lets the crowds in.


Welcome to Borsheims, shareholders! We’re glad to have you here – and glad to do the work it takes to make your weekend great!

Watching the Berkshire Hathaway Meeting Online

April 30th, 2016

If – for some crazy reason – you didn’t come to Omaha for this year’s Berkshire Hathaway shareholders meeting…

Or if you just wanted to stay at home this morning and recover from the big Borsheims cocktail party last night…

Or if you’re shopping the CenturyLink Center’s Berkyville, eating a Dilly Bar, and waiting to buy your Warren Buffett and Charlie Munger Coca Cola Tumbler…

Never Fear! You can watch this year’s annual shareholders meeting online at Yahoo Finance.

We met some of the crew from Yahoo earlier this week – they’ll have a story about Borsheims on before the shareholders meeting broadcast and during “halftime” (or lunch, as we call it).

We loved having the crew in store, including reporter Nicole Sinclair. I think she enjoyed it, too! Here she is with about $10 million in jewelry from Borsheims!

Nicole Sinclair Yahoo Finance

The live broadcast starts at 9am Central!

Media: Guidelines for Borsheims Events; Sunday Games with Warren Buffett

April 29th, 2016

Members of the media:

Welcome to Berkshire Hathaway weekend at Borsheims!

We are happy to have you visit our store and attend our shareholder-only events once you have received credentials from Berkshire Hathaway headquarters.

Here are the guidelines to covering the events at Borsheims:


FRIDAY, APRIL 29Shareholder-Only Cocktail Party from 6pm to 9pm
  • Media should check in at the northeast entrance of the parking lot (near Evereve)
  • Just like shareholders, media will need to go through the metal detectors and have their bags checked before being allowed in
  • An additional media and information kiosk is in the center of Regency Court where you can find answers to any questions
  • Media is welcome to cover shareholders both inside and outside of Borsheims, but will need to be escorted due to security restrictions
SUNDAY, MAY 1 – Shareholder-Only Shopping Day from 9am to 4pm
  • Media should check in at the northeast entrance of the parking lot (near Evereve)
  • Just like shareholders, media will need to go through the metal detectors and have their bags checked before being allowed in
  • Media is welcome to talk with shareholders inside and outside of Borsheims, but will need to be escorted due to security restrictions.
  • In his Letter to Shareholders, Warren Buffett says he expects to arrive around 1pm to play bridge with friends and table tennis against Ariel Hsing.
  • We will have media risers set up near bridge and table tennis to accommodate you.
We are thrilled to have you visiting Borsheims this year and would love to answer any questions you may have. This blog has a lot of additional information for you, but feel free to contact us with any media-related questions:

Trisha Meuret: 402.658.0017,

Adrienne Fay: 402.391.0400,

What’s the Most Expensive Piece at Borsheims This Year?

April 29th, 2016

The question I get asked the most each year (other than where to find the restrooms) is what is the most expensive item at Borsheims.

Here is this year’s winner…

Yellow Diamond

It’s a 56.10 carat fancy intense yellow diamond.

Want to take it home? We’d love to have a shareholder buy it! Retail price is more than $6 million, but a Berkshire Hathaway shareholder can take it home for $4.6 million.

There’s an App for This, BRKers!

April 29th, 2016


Our friend Brent Truell has updated his Berkshire Hathaway shareholder weekend app for this year’s meeting! It’s always so handy to be able to carry around an app that has all the weekend’s official information at the touch of your fingers.

It’s called the BRK Annual Meeting Guide – search for it under Berkshire Hathaway in the app store.

BRK Weekend App


During my time on the shareholder information desk outside Borsheims, I reference it all day long! We quickly run out of the hard copies of the visitor’s guides – and many people don’t want to carry a visitor’s guide around all weekend anyway.

And bonus! Brent made a fun Berkshire Hathaway game, too

Buy Borsheims Jewelry at the CenturyLink Center Today, Tomorrow

April 29th, 2016

Along with the other Berkshire Hathaway companies, Borsheims assembles a great little pop-up-shop at the CenturyLink Center during the Berkshire Hathaway shareholders meeting.

This year, the Borsheims booth has a new and improved layout, which should help the line move even more quickly.

As for jewelry, we have the same favorites (diamond studs, engagement rings, pearl necklaces, sterling silver earrings, and bracelets) and a few fun new items.

The biggest sellers might be these BRK necklaces in yellow gold or white gold – available in both necklace and bracelet form. They’re each $775.75.

BRK Pendant


These Swarovski Bella studs always sell out quickly – and they’re a great price at $55.

Bella Earrings

We have diamond studs in a broad range of prices and sizes.

Diamond Studs

Watches and cufflinks might appeal more to the men.


And don’t forget all the other Berkshire Hathaway memorabilia and jewelry. Browse this slideshow to get a peek at what all will be available at the Borsheims booth at the CenturyLink Center. And remember we are open there today from noon until 5pm and tomorrow (Saturday) from 7am until the meeting wraps up about 4pm. Hope to see you there for some shopping!

Getting to Borsheims for Friday’s #BRK2016 Cocktail Party

April 28th, 2016

We heard there was a bit of a line last year waiting for the shuttle to take folks from the Westroads Mall parking lot to Borsheims for Friday’s Berkshire Hathaway Shareholder-only cocktail party. As in a line several city blocks long. Thankfully, we heard it moved relatively quickly, but we don’t want there to be a similar line this year.

So we’ve made a few changes.

We’ve added shuttles.

We’ve changed the routes a bit.

And we’ve added a parking lot attendant to help shareholders navigate their way to our big Friday night party.

Westroads Shuttle Map

Follow the map, the signs (and probably – the crowds). If you’re not arriving by Taxi or Uber, shuttle is probably the best way to get to Borsheims as parking will be very limited around the store.

And if you do want to take an Uber – have we got a deal for you! The great folks at Uber want to make your Berkshire Hathaway weekend even easier, so they’re offering free rides to those new to Uber. Here’s what they say:
Get a reliable ride in minutes with the Uber app this weekend. If you’re new to Uber, download the app here, and get $20 off your first ride. Already have the app and haven’t taken a ride yet? Enter the code BRK2016 for the same new user discount!  Uber provides transportation at the tap of a button in over 400 cities across the globe. For over 2 years, Uber has provided rides in Omaha and Lincoln. To learn more about Uber around the world, check out
See – no excuses for not making it to the best party of the weekend. Free Uber rides and a new and improved shuttle. We will see you all tomorrow night!

Security Changes for Berkshire Shareholders

April 28th, 2016

Heads up for all the shareholders visiting Borsheims Friday and Sunday for the Berkshire Hathaway shareholders weekend: We have new security procedures in place.

Borsheims has a top-notch security team that is always working to ensure our customers, employees, and shareholders are safe. They implement new security procedures each year. This year’s changes will be a little more visible.

We will have metal detectors at all entrances to Regency Court. They will be in operation all day Friday and all day Sunday.

These are the simple walk-through type of metal detectors, designed to ensure that no one is bringing a weapon into the event.

In addition, our security staff will be checking bags and purses and we will have an area for shareholders to set aside their luggage – it will not be allowed in the store.

These security checks should be pretty easy for shareholders to maneuver. They’re the same security checks people go through to access a number of events, including concerts, sporting events, and to enter the courthouse here in Omaha. We’re sure the shareholders will appreciate our team going the extra mile to ensure everyone’s safety.