News Release: New, Exclusive Diamond Options for Berkshire Shareholders

May 3, 2017

Berkshire Shareholders Presented with New, Exclusive Diamond Options

Omaha, NE – The thousands of people visiting Borsheims during this weekend’s Berkshire Hathaway annual shareholder weekend will have more diamond options than ever before – including diamonds that will help build a well in southern Africa, diamonds grown in a lab, and diamonds featuring the signature of Warren Buffett.

Borsheims has partnered with trusted mining company Leo Schachter to exclusively offer Kalahari Dream Diamonds, where each diamond sold benefits communities in the Kalahari Desert in the countries of South Africa, Namibia, and Botswana. The diamonds are ethically mined and responsibly prepared by exacting artisans and available only at Borsheims. During Berkshire Hathaway shareholders weekend, the sale of each Kalahari Dream diamond will go toward building a well in a village in Botswana that does not have regular access to water. Customers can choose between loose diamonds, pendants, earrings, and rings in the Kalahari Dream Diamond collection.

For customers concerned about the environmental impact of diamond mining, Borsheims is among the first independent jewelry stores in the world to offer lab-grown diamonds and lab-grown diamond jewelry. The diamonds, which are chemically and optically identical to diamonds formed in the earth, are grown in a lab using a process similar to what happens in nature but with higher heat and pressure to speed up the growth of the diamonds. The lab-grown diamonds are priced around 30% less than a diamond formed in the earth.

 

 

Another one-of-a-kind option for diamond lovers at Borsheims is a limited edition of Warren Buffett signed diamonds. Each year since 2014, Borsheims has offered shareholders a small collection of loose diamonds inscribed with Mr. Buffett’s signature. The diamonds, part of Borsheims’ Signature Diamond collection, are mined and polished in Canada. The diamonds sell quickly each year, with customers always asking for more. This year, each Warren Buffett signed diamond comes with a Sarine Digital Experience, allowing the customer to use their phone to scan the QR code and then view and loupe the diamond and Warren Buffett’s signature on their phone.

 

Borsheims President & CEO Karen Goracke says providing these exclusive diamond options stays true to Borsheims history. “Borsheims has always been known for its huge selection of jewelry and our attention to our customers desires, and these diamond options are another step in that direction,” Goracke said. “We are embracing shareholders and customers who are increasingly socially and environmentally conscious and who want the latest technology in every aspect of their lives.”

We would love to have you in the store to look at all our jewelry, watch, and fine gift options. If you are covering the events at Borsheims this weekend, here’s what to expect:

FRIDAY, May 5- Shareholder-Only Cocktail Party from 6pm to 9pm
  • Media should enter through the event’s northeast entrance of the parking lot (near Evereve) and must have a Berkshire Hathaway issued press credential to be admitted.
  • Just like shareholders, media will need to go through the metal detectors and have their bags checked before being allowed in
  • Please check in with the media check-in desk in the center court of the mall once you have entered.
  • Media is welcome to cover shareholders both inside and outside of Borsheims, but will need to be escorted due to security restrictions
SUNDAY, MAY 7 – Shareholder-Only Shopping Day from 9am to 4pm
  • Media should enter through the event’s northeast entrance of the parking lot (near Evereve) and must have a Berkshire Hathaway issued press credential to be admitted.
  • Just like shareholders, media will need to go through the metal detectors and have their bags checked before being allowed in
  • Media is welcome to talk with shareholders inside and outside of Borsheims, but will need to be escorted due to security restrictions.
  • Please check in with the media check-in desk in the center court of the mall once you have entered.
  • We expect Warren Buffett to arrive around 1pm to play bridge with friends and table tennis against Ariel Hsing. You should arrive early if you want to cover either event as it will be packed and Mr. Buffett has been known to arrive early.
  • The Bridge gaming area will be very congested. Please plan ahead and arrive early to secure an appropriate spot.
We are thrilled to have you visiting Borsheims this year and would love to answer any questions you may have. We provide a lot of information and inside tips at www.borsheimsbrk.com. For more information about Borsheims or Berkshire Hathaway shareholders weekend, contact us:

Trisha Meuret: 402.658.0017, tmeuret1@gmail.com

Adrienne Fay: 402.391.0400, adriennefay@borsheims.com

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