“Crazy Warren” and His Pricing a Hit with Berkshire Hathaway Shareholders

May 5, 2013

Omaha, NE – Dozens of Berkshire Hathaway shareholders had the opportunity to purchase jewelry from Warren Buffett today (Sunday, May 5) at Borsheims Jewelry in Omaha, Nebraska. Mr. Buffett offered shareholders his “Crazy Warren” pricing – a big discount off the shareholders already large discount they receive during the Berkshire Hathaway shareholders weekend.

Shareholders interested in buying jewelry from Mr. Buffett have been working with sales associates and making appointments for weeks. The times to buy from Mr. Buffett booked up quickly, with a record number of shareholders requesting appointments.

Mr. Buffett’s sales ranged from diamonds to watches to a ruby ring.Buffett selling

Here are a few stories about what he sold:

- A young man wrote Mr. Buffett a letter saying he wanted to buy his engagement ring from him. Mr. Buffett wrote the man back, saying he would. The man bought the diamond ring from Mr. Buffett Sunday afternoon and Mr. Buffett told him, “it comes with a guarantee that she’ll say yes.”

- One shareholder found a ring with brown diamonds in the shape of a snake. She was born in the year of the snake and had always wanted a snake ring. Mr. Buffett sold her the ring, then posed for photos with the shareholder and her snake ring.

- Another shareholder bought three of Borsheims new signature diamonds*. She plans to have them made into earrings and a ring. She made the purchase with her children and grandchildren standing around her.

The Borsheims Signature Diamonds are new this year at Borsheims. Borsheims highly knowledgeable staff worked with a diamantaire in finding the best possible cut for the new line of stones. The result is a star cut into the culet of the diamond, giving the diamond additional fire and brilliance. (The culet is the tiny facet or point on the base of gemstone that reflects light passing through the stone.) These diamonds come from Canada’s Northwest Territory, where miners and environmentalists have worked closely together for the past decade to determine the best and most environmentally-friendly way to extract the diamonds forming there for more than three billion years. Each Signature Diamond is laser-inscribed with a one-of-a-kind identification number, the Borsheims name and a maple leaf guaranteeing its Canadian origin. The ID numbers are registered with the GIA, allowing customers to always be able to identify their diamond and trace its roots back to the mines in Canada.

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