He’s Back! Warren Buffett, Salesman, Returns to Borsheims

March 1, 2013

After offering customers his “Crazy Warren” price last year, Warren Buffett says he will once again go from Chairman of Berkshire Hathaway to salesperson at Berkshire-owned jewelry store Borsheims. In his annual letter to shareholders, Buffett said he sold $1.5 million last year when working the counter. He promises this year that he won’t quit until he hits $2 million.

Buffett plans to work the sales floor during the Sunday of his Berkshire Hathaway shareholders weekend, held annually the first weekend in May. That means this year Mr. Buffett will help shareholders make their purchases on Sunday, May 5th. Last year, his customers purchased jewelry to get engaged, celebrate anniversaries and commemorate milestones such as a college graduation. Mr. Buffett worked with Borsheims President & CEO Susan Jacques to find a “Crazy Warren” price that gave the customers a great deal on their exceptional jewelry.

Ms. Jacques said she is thrilled to have Mr. Buffett back as a salesman. “It is so fun to have Mr. Buffett selling in our store,” Jacques said. “We are thrilled that he will once again experience what we do every day – helping our customers celebrate the special occasions in their lives.”

Borsheims is one of the nation’s largest independent jewelry stores. Proudly celebrating its 23rd year of being a Berkshire Hathaway subsidiary, the store is known for its extensive selection of jewelry, watches and gifts, its exemplary customer service and its exceptional Borsheims price.

For video of Mr. Buffett behind the sales counter at Borsheims in May, 2012, click here.

For photos of Mr. Buffett behind the sales counter at Borsheims in May, 2012, click here.

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