Warren Buffett to sell jewelry at Borsheims

February 26, 2011

Borsheims is adding a new, but familiar face to its expert sales staff – Warren Buffett. While the Berkshire Hathaway Chairman hasn’t completed his gemology training yet, he will still be selling jewelry in the store Sunday afternoon, May 1, during the Berkshire Hathaway Annual Shareholders’ Weekend. As Warren says, “If you don’t know jewelry, know your jeweler.”

While Borsheims excellent sales staff spends years becoming experts on all things jewelry, Mr. Buffett will have to brush up on his skills in just a few months. He could take classes on the 4 C’s of diamonds or learn to master the metals like gold and platinum. He may want to delve into diamonds, gemstones and pearls. Or perhaps he will just wing it.

Borsheims President & CEO Susan Jacques said, “We are thrilled and flattered that Warren wants to come and sell at our store. I’m sure he’ll be a record-setting salesman within a few minutes of being on the sales floor!”

Borsheims Fine Jewelry and Gifts has been helping shoppers with their gift-buying needs for more than 100 years. Proud to be a Berkshire Hathaway company, Borsheims is one of the nation’s largest independent jewelry stores with customers in all 50 states and across six continents. For more information about Borsheims, contact Adrienne Fay at (402)391-0400.

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2 Responses to “Warren Buffett to sell jewelry at Borsheims”

  1. […] be taking on a new role, jewelry salesperson. The Berkshire Hathaway will be behind the counter at Borsheims in Omaha, Nebraska during Berkshire Hathaway Annual Shareholders’ Weekend. You can buy your jewelry directly […]

  2. […] Borsheims is one of the largest independent jewelry stores in the country and a proud member of the Berkshire Hathaway. May 1 is going to be an important day in their calendar as the Berkshire Hathaway Chairman Warren Buffett himself will join its expert sales staff and actually sell from the sales floor. His special appearance at the store has been scheduled for the Sunday afternoon during the Berkshire Hathaway Annual Shareholders’ Weekend. […]